WINTER HOLIDAY MARKET

CLIENT | LANCASTER FARMACY

Lancaster Farmacy hosts an annual Winter Holiday Market on their farm. For the past 4 years, I have designed their event branding, print materials, and social media graphics to advertise this event. I worked with Eli Weaver to design a brand system so each year has a new color and new illustration featuring a plant that is grown on the farm. Drawing from Pennsylvania folk art, I drew stylized snowflakes that are present throughout the print and digital materials and utilized black lettering.

To advertise this event, these flyers and posters were seen around Lancaster, PA in coffee shops and store fronts as well as the locations of the vendors. The digital content was featured on Lancaster Farmacy’s website, Instagram, and Facebook.

SOCIAL MEDIA CONTENT | PRINTED POSTER & FLYER DESIGN

Winter Holiday Market social post on Instagram. Shows two phone screens with a carousel post. Showcases social media content creation, vector illustration work, and hierarchical layout design.
Hand holding Winter Holiday Market printed flyer. Showcases graphic design work, vector flower illustration, typographic layout, graphic print design work.
Purple tote bag with yarrow flower vector illustration and Lancaster Farmacy written on it. Yarrow flower vector illustration.
Printed winter holiday market poster on wall with shadows. Showcases graphic design work, print media design, typographic layout design.
Two phone screens showcases social media graphic post with information about the Winter Holiday Market. Blue background social post with a vector sea holly illustration.

2023 WINTER HOLIDAY POSTER & SOCIAL POST

Printed poster on wall with shadows. Winter holiday market poster with a blue background and a vector sea holly flower illustration.
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